Promoting creativity among academics, CasaPronta exhibitor launches competition for stand design

Partnership took place between Pierini Revestimentos and Faculdades Esucri

The exhibitors at the 20th edition of CasaPronta brought innovation, technology and many stands are attracting the attention of the public visiting the fair at the José Ijair Conti Exhibition Pavilion, in Criciúma. Between the 200 exhibitors is the company Pierini Revestimentos, that to promote creativity and talent, partnered with the Architecture and Urban Planning course at Faculdades Esucri to set up the event's stand.

“The idea of a competition for our stand at the CasaPronta fair 2023 in partnership with the Architecture and Urbanism course at Esucri emerged from a conversation with the course coordinator, Rodrigo Fabre Feltrin already in 2022, where the desire to involve students and promote student creativity and talent began. In the conversation, It was commented that many students want to see their college projects being carried out in real life. Then, It was the opportunity we found to bring to life one of the incredible projects presented to us”, details Natália Lazzari Lacorth, architectural assistant at Pierini Revestimentos.

The coordinator of the Architecture and Urbanism course at Esucri highlights that it was a special moment for the students. “It was a work developed and created by them, showing your capabilities and also dedication. Used classroom learning and applied it in practice. CasaPronta will have more than 60 thousand visitors, i.e., It has a very positive impact to show their work to this entire audience. We are happy with the partnership and, mainly, as a result”, highlights Feltrin.

The winning project was created by a group of students formed by Eliza Felizardo, Letícia Miotelli, Katiane Vieira and Beatriz Coelho de Freitas. “We had a conversation with the academics and requested some changes to the project with the installation needs at the fair and, as soon as finished, the project was forwarded to the company and is open for viewing at CasaPronta”, comments Natalia.

Pierini is a company specialized in small format ceramic pieces, made dry, which do not include the addition of water when mixing the ingredients and all materials have a bold finish edge, what are the rounded edges. “We are among the largest companies in the field of special parts and work with the entire national and part of the international market.. Pierini was founded in 1990. Already are 33 years on the market and we have our headquarters in Criciúma”, explains Natalia.

Pierini Revestimentos has participated in CasaPronta since the first edition. “Every year is a new experience. For this year, We would like to increase the visibility of our brands by creating connections with professionals in the field, as well as getting feedback from customers about our products”, scores Natalia.