Responsible for the largest billboard in Southern SC, Toro Mídia debuts at CasaPronta Criciúma

The company will be the first in the outdoor media segment to participate with a stand at the fair and will present the latest TVs in elevators

Communication in urban spaces has been gaining new formats and technologies. In Criciúma and region, Toro Mídia operates in the outdoor media segment with different solutions for companies and brands and will be at the 23rd CasaPronta Criciúma Fair, of 14 a 18 of October, presenting your portfolio and news, including TV in elevators.

Participation also marks a pioneering moment: Toro Mídia will be the first outdoor media company to exhibit at a stand at CasaPronta. During the five days of the fair, the company will present its different media possibilities and will be able to approach professionals, businesspeople and visitors from sectors such as construction, architecture, decoration and real estate market.

Among the highlights of the portfolio are the five exclusive LED panels in the Center of Criciúma, that are part of the company's digital media structure. Toro Mídia also has the largest number of billboards in the format 12 x 3 meters between outdoor media companies in Brazil, according to the owner of Toro Mídia, Rafael Baschirotto.

Prominent structure on BR-101

One of Toro Mídia's landmarks is on the banks of BR-101, in the south of Santa Catarina. The company has what it presents as the largest billboard sign in the South of the State, com 250 square meters of visual area. The structure has 50 meters long by five meters high and is part of the company's portfolio for large outdoor media campaigns.

Toro's trajectory also includes pioneering initiatives in the segment, such as the partnership with Criciúma Esporte Clube, being the first external media company to establish this type of partnership with the club. The company was also responsible for bringing a national outdoor award to Criciúma and for participating as a speaker at a national event in the sector..

In the social area, Toro Mídia received the Friends of the Youth Neighborhood seals, Friend of Abadeus and Friends of Blood of Hemosc, recognizing initiatives developed in partnership with institutions.

For Baschirotto, Participation in CasaPronta represents an opportunity to present the segment to an audience that has a direct relationship with urban spaces. “Na CasaPronta, we will show a little of this structure and also present new features, like TV in elevators. It is an important opportunity to talk to companies and professionals who think about and transform these environments”, affirms.

Outdoor media inside CasaPronta

For Jacqueline Backes, director of NossaCasa Feiras e Eventos, Toro Mídia's participation expands the diversity of segments present at the fair. “CasaPronta brings together companies that help build, transform and communicate spaces. Bringing an outdoor media company into the fair also shows this connection and allows the public to learn about solutions that are part of the cities’ dynamics”, highlights.

The 23rd CasaPronta Criciúma Fair will be held 14 a 18 October of 2026, at the José Ijair Conti Pavilion, in Criciúma (SC). The event brings together companies and professionals from the civil construction sectors, furniture and decoration, in addition to presenting new, tendencies, products and services to the public. Check the CasaPronta Fair schedule 2026:

– 14 a 16 of October | Wednesday to Friday: 16h to 10 p.m.

– 17 of October | Saturday: 14h to 10 p.m.

– 18 of October | domingo: 14h às 19h