La Casa por Julia presents a Christmas experience that combines decoration, family memories and solidarity at CasaPronta

Project created by the company will be presented for the first time at the fair, that occurs from 14 a 18 of October, in Criciúma

Setting up the Christmas tree and preparing the house for the end of year festivities is usually part of the memories made as a family.. Thinking right now, La Casa por Julia created a new proposal for Christmas 2026: an experience that involves decoration, children's participation, photographic records and solidarity. The project will be presented to the public during the 23rd CasaPronta Criciúma Fair, of 14 a 18 of October, at the José Ijair Conti Pavilion, in Criciúma.

A Experience with Christmas Memories was created based on the company's own perception. Second Julia Crepaldi, owner of La Casa, Some clients stopped hiring Christmas decorations because they wanted their children to also participate in preparing the house for Christmas..

The proposal begins the day before assembly. The family receives a box with a letter signed by Santa Claus, warning that, the next day, a team will be at the house to carry out the decoration. The message also brings an invitation to solidarity. “The child is instructed to separate a toy to give to the team, which will be allocated to children in vulnerable situations.”, Julia stands out.

The next day, the La Casa team goes to the residence to carry out the decoration, accompanied by photographers, that record the moment and transformation of environments. The idea is for the family to participate in the experience and have records to keep as a souvenir..

New product will be presented at CasaPronta

This will be the first time that La Casa officially presents the new experience, which integrates the company's portfolio of Christmas products and services. In addition to the special proposal for the end of the year, the brand will take its work with set tables to CasaPronta, decorative items and a space dedicated to aromas for environments.

For the director of NossaCasa Fairs and Events, Jacqueline Backes, the presence of companies that present new concepts and services helps to expand the possibilities encountered by visitors during the fair. “The fair is a space to discover new ideas and solutions for the home. La Casa’s proposal draws attention precisely because it transforms Christmas decorations into an experience that involves the family and also incorporates solidarity”, highlights Jaqueline.

CasaPronta Criciúma Fair

The 23rd CasaPronta Criciúma Fair will be held 14 a 18 October of 2026, at the José Ijair Conti Pavilion, in Criciúma (SC). The fair brings together companies and professionals from the civil construction sectors, furniture and decoration, with products, services, tendencies, releases, business and programming for the public. Check the CasaPronta Fair schedule 2026:

– 14 a 16 of October | Wednesday to Friday: 16h to 10 p.m.

– 17 of October | Saturday: 14h to 10 p.m.

– 18 of October | domingo: 14h às 19h