With family farm business round, Agroponte Fair stimulates partnerships and moves the Santa Catarina agribusiness

The two participated, On the afternoon of Thursday, is 14, of the 4th edition of the Family Farming Business Round, event that connects producers, supermarkets and entrepreneurs who work inside Ceasa (Supply Centers in the State of Santa Catarina). “It is very important to be here. The fair connects the producer to the customer and, through this meeting, We will be able to sell here in the region too ”, Projects James.

He manages the company Ouro Doce, dedicated to the cultivation of Pitaya, While the brother commands Nascimento Fruit Trade, Specialized in passion fruit production. Beyond the summer crop, They presented in Agroponte the winter pitaya, considered the sweetest and most exported in the world.

“It came from Ecuador and has a differential in taste. Pitaya is much sought after by health benefits, helping to prevent cancer and weight loss. It is a fruit that is gaining a lot of commercial value ”, states the producer.

Bridge between the countryside and the city

The business round brings together producers who participate in Agroponte as exhibitors and 15 Buyers between supermarkets, CEASA's wholesalers and boxers. Marcelo Pedroso, Veterinarian of the Agricultural Research Company and Rural Extension (Epagri), Coordinates the meeting.

“The fort of the business round, mainly in these last two years, that involves Ceasa along with Epagri, are the horticultures, The part of vegetables and fruits, but also all products that are exposed at the Family Farming Fair, like cheese, dairy, Embedded and Beverages. More than marketing, It is the bridge to close deals on the post Thursday ”, Explain.

Ceasa expands participation and stimulates new businesses

Ceasa acts as a food center, With two modalities of commerce: directly with rural producers, that harvest and take the products for sale; or through companies that bid spaces and market goods within Ceasa units.

Emerson Martins, Technical Director of Ceasa de Santa Catarina, stresses how the agency contributes to the business round. “Our contribution is to bring entrepreneurs who have establishments within Ceasa to have business opportunity with supermarkets and rural producers in the region. Last year we came with four businessmen, Today we have nine ”, reports.

According to him, The agreements signed in the previous edition of Agroponte consolidated after the event, increasing the interest of both the business sector and agro. “It's a network. One has the product, But you can't drain because you don't have logistics. The other has logistics and wants to sell. So the fair joins hunger with the desire to eat ”, Play Martins.

About Agroponte

This is the 14th edition of the Agroponte Fair in Criciúma. The opening occurred on Wednesday afternoon, is 13, at the José Ijair Conti Pavilion, marking the beginning of five days of business and appreciation of agribusiness of southern Santa Catarina. The event also celebrates the centenary of Emancipation of Criciuma, honored in this edition.

Largest agribusiness fair of Santa Catarina, Agroponte broke record of exhibitors this year: nearly 200 participants of the agribusiness segments, family agriculture, technology, agricultural implements and automotive sector. Also participate financial institutions and entities such as Epagri and Cidasc. all in all, The fair occupies more than 25 thousand m² between internal and external areas.

The program includes lectures, workshops and parallel events that attract visitors throughout the period. Among the highlights, The traditional trial of races will have special awards alluding to the centenary of Criciuma, reinforcing the relevance of the date for the city and the fair. All parallel activities are free and open to the public.

Text: Thiago Hockmüller | Track Communication