CasaPronta: 200 companies and just a smell; fragrance is developed for the fair

Event runs until Sunday, is 22, at the José Ijair Conti Exhibition Pavilion

Visitors to CasaPronta 2023 will be in for a surprise when entering the José Ijair Conti Exhibition Pavilion, in Criciúma. They will smell a unique smell developed especially for the 20th edition of the event. In this year, the fair has a special fragrance and in every 200 exhibitors received a unit.

“The idea arose with the aim of creating olfactory marketing, because this marks the customer. We developed the fragrance with Omnes, Criciúma company. We did several tests until we reached the ideal smell.. Everyone who arrives at CasaPronta, for sure, will smell”, comments the director of NossaCasa Feiras & Events and creator of CasaPronta, Jacqueline Backes.

CasaPronta's home spray was inspired by aromatic notes of rosemary, jasmin, fig that are surrounded by green floral notes and a unique and spicy touch of Pink Pepper. An essence that takes you back to the world of architecture, interior design and construction. The product has not been tested on animals.

In the olfactory project, the target audience is analyzed, the market segment and the company’s identity. “In this year, we completed the 20th edition of the CasaPronta fair in Criciúma and, that's why, we wanted to mark visitors and exhibitors. We think about every detail of the fair with care and, for sure, this was another one”, highlights Jaqueline.

The fair has 15 thousand square meters of fair. Participate 200 exhibitors from Santa Catarina, São Paulo, Minas Gerais, Rio Grande do Sul and Paraná. The event continues until Sunday, is 22, to the 19 hours.