Avatim signs olfactory experience at the CasaPronta Tubarão Fair
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Avatim signs olfactory experience at the CasaPronta Tubarão Fair
The event will have an environment scented with a fragrance chosen especially for the fair
Anyone who visits the CasaPronta Tubarão Fair this year will notice something new in their first steps through the event’s corridors.. Beyond trends in construction, furniture and decoration, the edition of 2026 will also feature a sensory experience: the fair will have an olfactory identity developed in partnership with Avatim.
The 14th edition of the fair takes place on 3 a 7 of June, at Farol Shopping, in Tubarão, gathering more than 100 exhibitors. The partnership's proposal is to use olfactory marketing as a tool to make the visitor's experience even more memorable and welcoming..
According to the owner of the Avatim franchise, Juliana Donadel Vieira, smell is one of the senses most linked to affective memory. “Smell has a very strong ability to connect people to memories and sensations. Olfactory marketing helps precisely with this: create links between the environment, the emotions and experience that the person lives in that space”, Explain.
The chosen aroma seeks to convey sophistication and welcoming
To represent the fair, the fragrance chosen was Marruá, Avatim aroma that, according to Juliana, talk directly to CasaPronta's proposal. “It’s a sophisticated aroma, elegant and striking. When we think about the identity of the fair, We were looking for something that conveyed strength, welcome and personality”, comment.
Avatim participates for the first time as an exhibitor at CasaPronta and will bring to the public products linked to self-care and perfumery for residential and corporate environments. Among the items presented will be flavoring lines, bath products, body care and solutions aimed at the olfactory identity of spaces.
During the fair, Brand consultants will also be available to guide visitors about scents, olfactory profiles and application possibilities in commercial and residential environments.
Olfactory marketing is already part of the CasaPronta brand
The idea of working on the fair’s olfactory identity is not new. According to the director of Nossacasa Feiras & Events, organizer of the CasaPronta Fair, Jacqueline Backes, sensory marketing has already been incorporated into the brand since the commemorative edition of 20 years held in Criciúma, em 2024.
“At that moment, We developed our own scent for the CasaPronta Fair because we truly believe in the power of the senses to create a connection with people. The smell awakens memory, feeling of belonging and makes the experience stand out in a very special way”, affirms.
The CasaPronta Tubarão Fair takes place 3 e 7 of June, at Farol Shopping, bringing together companies from the civil construction sectors, furniture and decoration in a trend-oriented program, business and experiences for the public.
